Licensing reproductions

12 Artistic control

  • Must the work be reproduced in full, or can it be cropped, or superimposed with text, image, symbol or other mark? The licence should state clearly the ways in which the work can be reproduced, in particular whether or not the work can be used in part or overlaid.
  • Does the artist have the right to approve proofs/samples, packaging and promotional material? The artist should always insist on seeing and approving the reproduction of licensed product in its finished form, including any packaging and promotional material, before it is produced in volume or sold. The artist should have the right to refuse permission to publish if the quality of reproduction is unacceptable.

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